Type
Branding
Date
Nov 2023
Tools used
Photoshop
Adobe XD
Illustrator
InDesign
The Project
Serenody is an app that creates personalized soundscapes for relaxation, focus, and sleep by creating a unique and immersive audio environment.
The Challenge
Create the identity of a brand from scratch that would set itself apart from the competition. The project entails the conception of a name, a logo, and a brand guideline.
The Solution
Creating a relaxing soundscape app that niches in aquatic sounds. With this in mind, a dolphin was chosen for the logo as they are known for being in tuned with sounds and are associated to calmness.
