Serenody

Type

Branding

Date

Nov 2023

Tools used

Photoshop

Adobe XD

Illustrator

InDesign


The Project

Serenody is an app that creates personalized soundscapes for relaxation, focus, and sleep by creating a unique and immersive audio environment.


The Challenge

Create the identity of a brand from scratch that would set itself apart from the competition. The project entails the conception of a name, a logo, and a brand guideline.


The Solution

Creating a relaxing soundscape app that niches in aquatic sounds. With this in mind, a dolphin was chosen for the logo as they are known for being in tuned with sounds and are associated to calmness.